How does your morning cup of coffee get to you?
Here is a quick summary of the ins-and-outs of the coffee grower to roaster process.
This process is all about meeting the farmers that grow the beans. Instead of ordering coffee online, paying a company you’ve never heard of and getting a product you know nothing about – the ethical watchdogs have created a new process. This allows roasters from around the world to source their beans, directly from the farmer who grows them.
Coffee companies are now:
- Seeing the environment of the farms,
- Testing the produce and trying before buying
- Building a relationship with the farmer.
This way, the farmer receives the rightful earnings for their crop instead of an aggregator and business middlemen getting in the way of the farmer–coffee roaster relationship.
This grower to roaster relationship is the most important part of the specialty coffee industry and is a key reason the negative stigma of coffee and its production is rapidly changing for the better.