How does your morning cup of coffee get to you?
Here is a quick summary of the ins-and-outs of the coffee grower to roaster process.
This process is all about meeting the farmers that grow the beans. Instead of ordering coffee online, paying a company you’ve never heard of and getting a product you know nothing about – the ethical watchdogs have created a new process. This allows roasters from around the world to source their beans, directly from the farmer who grows them.
Coffee companies are now:
- Seeing the environment of the farms,
- Testing the produce and trying before buying
- Building a relationship with the farmer.
This way, the farmer receives the rightful earnings for their crop instead of an aggregator and business middlemen getting in the way of the farmer–coffee roaster relationship.
This grower to roaster relationship is the most important part of the specialty coffee industry and is a key reason the negative stigma of coffee and its production is rapidly changing for the better.
Great post GR! I want my coffee NOW!
Enjoyed that post- thank you 🙂 Everyone should make their morning coffee an ethical one!
Its such as you learn my thoughts! You seem to understand
so much about this, like you wrote the e book in it or something.
I think that you just can do with some percent to power the message home a bit,
however instead of that, that is wonderful blog.
A great read. I’ll certainly be back.
It is great to see everyone involved in the process of making coffee turning a good profit, not just the cowboys in front of the coffee machine!
It’s hard to come by educated people on this topic, however, you
sound like you know what you’re talking about!
Thanks
I’m extremely impressed with your writing skills and also with the
layout on your weblog. Is this a paid theme or did you modify it yourself?
Either way keep up the nice quality writing, it
is rare to see a nice blog like this one nowadays.